case study: almond breeze

background

Almond Breeze wanted to raise awareness of its almond milk product in a way that would create interest and impact. Brand Spanking is Almond Breeze’s Experiential Agency and are experts in delivering sampling campaigns throughout New Zealand. 

Brandstand has worked with Brand Spanking for many years, assisting them in the production of their campaigns and working with their creative team to deliver impact, turning 2D designs and ideas into 3D events. 

challenge

Almond Breeze almond milk needs to be served chilled in order to get the very best consumer experience. This meant ensuring that sample delivery was chilled to the optimum temperature.

Brand Spanking and Almond Breeze needed a solution that was impactful and perhaps even a little quirky, whilst also delivering the product at an optimum temperature regardless of outdoor conditions.

solution

Our electric chiller bike provided a great solution. Both the bike and the chiller are battery powered which allowed the chiller bike to be self-sufficient. 

Being an e-bike, it was easy to manoeuvre throughout the activation and didn’t tire the sampling teams at the end of a long day! It was able to get to wherever it was needed quickly and efficiently. 

We applied a full vinyl print to the body of the bike and included a 1.8 m branded umbrella for additional high-level impact

The chiller element features a temperature gauge so, depending on the product, the chiller can operate as a fridge or a freezer - making it a great solution for a number of products. We were able to set it accurately to deliver the Almond Breeze at the perfect temperature.

As well as ample chilled storage space, there is also some lockable space in the body of the bike for non-chilled items and a cash drawer. This meant the bike could function fairly autonomously, carrying both frozen and some ambient items to last a considerable amount of time. 

testimonial

Here’s what our happy client at Brand Spanking had to say about the activation: 

"We are so happy with our branded chiller bike, really functional and it turns heads at events! The Brand Productions team were great to work with through the order process, highly recommend"

Chelsea Came | Account Director Brand Spanking