blog: 2019 highlights

It’s always good to stop and take a breather at the end of a busy year and take a look at what you have achieved. Over the past year at Brand Productions, we have created a wide range of exhibition stands, mall activations and retail displays, not to mention some cool experiential props! 

 Here’s a look at some of our work.

 #1 Exhibition Stands

Our work really comes into its own when one company has two brands and they have taken one large stand at an exhibition. This was our challenge at the PB TechXpo for Logitech. We were asked to create a separate space for ASTRO and Logitech G. The two spaces had to work together and use existing assets where possible. There would also be a smaller separate stand for the Ultimate Ears brand.

Each of the three stands had to have their own identity and showcase the products effectively. It was important that we delivered interactivity and that we gave visitors a real hands-on experience 

 This is what we designed to achieve these goals:

#2 Activations

Activations are always fun projects to pull together, whether it’s a pop-up shop or a sampling campaign, we love to get involved. One activation that worked really well this year was in association with Brand Spanking. Almond Breeze needed a sampling solution that was impactful and perhaps even a little quirky. The main challenge was to deliver the milk at an optimum temperature regardless of outdoor conditions. 

 This is what we came up with:

#3 Experiential Props

Getting consumers involved in your brand is something that has become very popular over the past few years but the holy grail is giving them an experience that they will talk about for a long time after. 

When The Rock radio station asked us to create their ‘Beat The Bar’ challenge we knew it would be fun.

 Take a look:

#4 Retail Displays

Panasonic approached us to look at their personal care range, showcasing their shaving products to customers and raising their trade profile. Our challenge was to create a space that displayed their complete shaver range in a fun, creative way. It could either be a display stand or booth, and it needed to be something that would draw attention to the whole range of shavers and display them well. 

We also had to design a simple sleek stand that could be used to display each individual shaver within the display, and be interchangeable with the rest of the personal care range.

 This is what we created:

#5 Something a bit different

Brands are always looking for something a little different on their display stands and ServiceNow did not disappoint! They wanted a magnet to draw people onto their stand so what better way to do this than a ‘Doughnut Wall’. We integrated the wall into their stand and used their branding to really make it stand out.

Take a look:

  If you are planning a campaign or are booked in for a 2020 exhibition or show and would like to talk to us about producing your stand or creating more impact, then please give us a call and we can have a chat. Prefer email? No problem, just email us at  rich@brandproductions.co.nz