blog: pop up shops

Pop up shops are big winners!

Pop up shops may have been around as a niche concept since the 90s, but still prove to be popular amongst consumers! The great thing about pop up shops is their appeal to customers with a ‘here today, gone tomorrow’ concept, thereby creating a sense of urgency. The pop-up shop operates on a sense of scarcity and so places pressure on the customer to purchase. The idea is to bring a certain blend of seasonality and creative experience to what can otherwise be a boring mix! 

Interactive pop-up experiences like IKEA’s Breakfast in Bed Cafe in London, for example, opened for three days and allowed customers to enjoy breakfast in a snuggly bed – for free!

Concepts like this gain not only press coverage but generate incredible amounts of social content, shared amongst many.

Brands like Nestle have also discovered the power of the pop-up store, seeing it as a tool to raise brand awareness. Known as the The Kit Kat Chocolatory, this pop-up shop allowed customers to customise their own KitKat, made fresh to order, with packaging that customers could design themselves!

If you need some help in bringing a concept to life then talk to us. We have years of experience creating experiential and retail solutions, turning concepts into commercial reality.

If you are interested in creating a pop up shop then contact Rich on 09 930 1811 or email him on rich@brandproductions.co.nz